Building a highly engaging, retaining, and converting web page is child’s play.
Said no one ever.
The amount of tasks that need to be done to create a page that both users and search engines love can be quite daunting:
Luckily, the rise of artificial intelligence (AI) promises to automate many webpage optimization processes.
In the following lines, you will learn more about AI-powered webpage optimization and how to leverage AI to gain a competitive edge. Furthermore, you will get a list of our top AI tools to add to your strategy in 2024.
Read on.
AI-powered webpage optimization refers to using artificial intelligence technologies to enhance the overall performance of a page or the entire site.
This approach leverages different technologies, such as machine learning (ML), natural language processing (NLP), and AI algorithms, to analyze vast amounts of data, predict user behavior, and automate optimization processes.
By doing so, AI identifies the most effective strategies for improving page load times, ensuring content relevance for search engines, and enhancing web design for optimal user engagement and accessibility.
Unlike traditional optimization methods that often rely on manual testing, best guesses, and a one-size-fits-all approach, AI continuously analyzes user interaction data so it can:
Moreover, AI's ability to learn and adapt makes it a significant advancement over traditional techniques. This is one of the main reasons thousands of companies have already incorporated it into their business strategies.
“Global AI adoption by organizations is set to expand at a compound annual growth rate (CAGR) of 37.3% between 2023 and 2030.” – Grand View Research
The AI landscape encompasses so many technologies that one can easily get lost in all the available options.
To save you some time and confusion, we narrowed down the list to the most essential ones that will immediately streamline your page optimization process:
Machine Learning (ML) is a branch of AI that allows systems to learn from data, recognize patterns, and make informed decisions with minimal human guidance.
How ML can improve your page performance:
NLP is a field of AI that focuses on enabling computers to understand, interpret, and generate human language in a way that is both valuable and meaningful. It encompasses a wide range of technologies, including text analysis, sentiment analysis, language translation, and conversational agents, to help machines read, decipher, and understand human languages in a useful manner.
How NLP can improve your page performance:
Dynamically adjusting website layouts, content recommendations, and promotional offers based on user interactions, reinforcement learning optimizes user satisfaction and conversions.
How RL can improve your page performance:
Predictive page prerendering uses AI to anticipate which pages a user will likely request next and load them in advance in the background. This technique analyzes user behavior patterns, navigation paths, and other contextual signals to make educated guesses about future actions.
How Predictive Prerendering can improve your page performance:
All the benefits and opportunities artificial intelligence optimization (AIO) offers look good on paper. But is that the case in practice?
Key Term: Artificial Intelligence Optimization (AIO)
AIO refers to using AI techniques to improve the performance, efficiency, and outcomes of various processes, systems, or tasks. It involves employing algorithms and models from machine learning, deep learning, and operational research to analyze data, predict outcomes, and make decisions that lead to a system's optimal performance.
Let’s see how AI can be applied to enhance various aspects of your pages:
Although AI is yet to be fully adopted in the web performance world, its capabilities can undoubtedly reshape the way site owners and developers deal with page speed obstacles:
Furthermore, the combination of predictive page prerendering powered by AI promises to be the next big thing in web performance, considering it allows for near-instant page experiences.
And this isn’t just our prediction.
Recently, Google announced that they are working on returning full prerendering of future pages via the Speculations Rules API. They’ve also added a PageSpeed Insights audit that flags pages that prevent back/forwad cache restoration, doubling down on the importance of instant navigations.
Identifying the right keywords, creating high-quality content, and keeping your pages fresh and updated – it would be an understatement to say that search engine optimization (SEO) is a complex and time-consuming task.
And let’s not forget about the ever-changing search engine algorithms.
Luckily, AI technologies like NLP and ML are perfect for analytical tasks like these, streamlining a lot of the SEO processes:
According to Deloitte:
“61% of customers will stop buying from a company if a competitor offers a better user experience.”
But while several years ago, it was enough to have a mobile version of your website and clear navigation, now customers demand more.
They want personalization, and AI could offer them that:
Spotify uses machine learning to provide a personalized user experience
AI has significantly transformed page accessibility by introducing several improvements that make web content more navigable and understandable for users with various disabilities:
Artificial Intelligence can sound both exciting and intimidating. Before you start, you are eager to try all the latest technologies to boost your business results.
However, at some point, you are faced with the question:
How can I actually integrate AI on my website?
When it comes to page optimization, the number of solutions you can pick from grows by the day.
Here, we’ve collected our best choices:
Navigation AI by NitroPack is an AI-powered web optimization solution that actively analyzes and predicts user behavior to prerender entire pages during the customer journey.
This platform-agnostic technology allows site owners to deliver instant browsing experiences to their users on both desktop and mobile, boosting customer engagement and conversion rates.
Navigation AI applies AI-enhanced initial predictions on page load based on data. Then, it analyzes the user behavior, adjusts the predictions, and instructs the Speculation Rules API to prerender (or prefetch) a page before the next click happens.
This predictive page loading leads to the following:
Frase.io is an AI-powered content optimization tool designed to assist content creators, marketers, and SEO professionals in streamlining content creation and enhancing their SEO efforts.
Leveraging natural language processing (NLP) and machine learning algorithms, Fraser.io analyzes and optimizes content for specific keywords, topics, and questions, making it easier for users to produce content that is both engaging for readers and favorable for search engine rankings.
What you can do with Frase.io:
Plerdy’s AI UX Assistant harnesses a wide array of metrics, offering insightful conversion rate optimization (CRO) advice to boost conversion rates and optimize user interaction.
This innovative tool translates raw data into actionable insights, offering detailed analyses of UX elements and providing targeted recommendations for enhancements. It generates comprehensive reports to be shared with clients or team members, facilitating collaboration and driving web performance optimization efforts.
accessiBe is a company that provides numerous solutions that empower businesses of all sizes to take the inclusive approach and comply with ADA & WCAG.
The solution utilizes AI to make the web more accessible for individuals with disabilities. It achieves this through several key AI-driven features:
accessiBe’s image recognition and OCR AI technologies
Klaviyo is the go-to solution if you want to create personalized customer experiences and automate your marketing efforts for faster business growth.
Among a long list of features, the company also offers Klaviyo AI –– an AI-driven solution that uses machine learning algorithms to analyze vast amounts of customer data, such as past purchase behavior, browsing history, and engagement patterns.
This analysis helps in predicting future customer behavior, segmenting customers more accurately, and personalizing content at an individual level.
For example, Klaviyo AI can recommend the best email send times to maximize open rates, predict the likelihood of a customer making a purchase, and automatically generate personalized product recommendations.
Integrating AI optimization tools into existing websites can vary in difficulty. It largely depends on the complexity of the AI tool and the architecture of the website. Some AI tools offer plug-and-play solutions with minimal coding required, making integration relatively straightforward. Others may require more extensive customization and technical knowledge, especially for complex or highly customized websites.
AI-powered optimization tools can be highly cost-effective, particularly in the long run. They can automate tasks, personalize user experiences, improve conversion rates, and optimize website performance, which may lead to increased revenue and efficiency. The initial costs may be high due to subscription fees and integration efforts, but the potential returns on investment (ROI) from improved website performance and customer engagement can outweigh these costs.
AI tools must comply with security and data privacy regulations, such as the General Data Protection Regulation (GDPR) in the EU and the California Consumer Privacy Act (CCPA). Compliance involves ensuring that personal data is collected, processed, and stored securely and that users' privacy preferences are respected. This includes obtaining user consent before data collection, providing transparent information about data usage, and implementing robust data protection measures.
Niko has 5+ years of experience turning those “it’s too technical for me” topics into “I can’t believe I get it” content pieces. He specializes in dissecting nuanced topics like Core Web Vitals, web performance metrics, and site speed optimization techniques. When he’s taking a breather from researching his next content piece, you’ll find him deep into the latest performance news.